Commercial leadership built on real-world experience.
More than 20 years of commercial experience across the technology sector — building and leading sales teams, developing growth strategies, winning complex business and helping organisations improve commercial performance.

Experience is most valuable when you put it to work.
I've spent my career working with technology businesses, enterprise customers and senior leadership teams — building commercial relationships, developing growth strategies, negotiating complex agreements and delivering results.
I've worked across technology services, telecommunications, data centres, IoT and enterprise technology, with experience ranging from global technology organisations to ambitious UK service providers.
That experience has given me a practical understanding of how sales organisations need to evolve as businesses grow.
A career built around commercial outcomes.
From advice to action
I'm not interested in producing another strategy document that sits on a shelf.
I work with owners, MDs and leadership teams to understand what's really happening, identify what's getting in the way and help put practical solutions in place.
I've spent my career in the sector I advise.
My career includes senior commercial roles across major technology organisations and ambitious UK service providers.
